In the ever-changing landscape of corporate world, the roles of PA & Administrative Professionals have undergone a transformation to become dynamic and complex, mirroring the rapid changes in emerging technologies and demanding workplace expectations. Their tireless efforts often overlooked in the shadow of the executive suite.
Given the evolution of administrative roles, the importance of upskilling should be emphasized. The skills that were sufficient even a few years ago may no longer meet the demands of today’s workplace. Upskilling is not just about acquiring new technical competencies; it’s about adapting to a mindset of continuous learning so they can thrive in their evolving roles. PAs and Administrators are no longer an organisation sublines but rather as a strategic partner, reflects the broader shifts in the corporate landscape.
The Comfori’s PA & Administrative Professionals Conference is set to take place on 21-22 May 2025 in Kuala Lumpur and promises to deliver full new ideas, energetic sessions led by experts, specialists and leaders to reshape the dynamic role of administrative professionals.
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• UPSKILL your knowledge and skills for career advancement
• OVERCOME difficult people at the workplace
• NAVIGATE smart working powered by digital transformation for work transparency and efficiency
• EXPLORE copping mechanisms for burn-out and stress management
• POSSESS good PR in people management
• CREATE appealing personal and professional branding statement
• PROMOTE safe working environment
• EMBRACE dynamic working teams
• NETWORK and SHARE best practices across industry peers
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HEAD, LEARNING AND DEVELOPMENT CERTIFIED PROFESSIONAL
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    HAJAR ASWAD RANJIT SINGH HEMAVATHY DM SUPPIAH
MASTER TRAINER, TRAINER & OWNER PRINCIPAL CONSULTANT
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This conference is tailored for both men and women at all administrative levels regardless of gender who are involved in administrative assistance:
• Executive Secretaries
• Personal Assistants
• Administrative Assistants and Co-coordinators
• Business Support Executives
• Office Managers and Team Leaders
• Any individual working in the office support field
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