A dynamic PA or secretary is a crucial member of the executive’s team and must be able to operate at peak mental and emotional efficiency. Among the skills that PA and secretaries need are effective communication skills and information management skills. PA and secretaries also require enhancement of personal growth and overall wellbeing therefore, they would benefit from knowledge of time management, stress management, conflict management and employment laws.

In order to stay relevant, PA and secretaries also need to master new technologies and skills to allow their organization to operate both online and off-line. Apart from that, other aspects that would assist the professional growth of PA/ secretaries are personal branding and grooming, leadership skills and public relations (PR) skills.

Being in their position, PAs and secretaries should optimize their professional relationship with the boss and learn the traits to be successful in their carrier. Finally, even though PAs and secretaries report directly to their bosses, it is also important for them to maintain good relations with other co-workers for a cheerful, productive and fulfilling work environment.




We bring in the authorities and experts who can provide the best information and finest answers to queries posed by personal assistants, secretaries, executive assistants, administrative personell and support staff. Speakers at this conference will aim to:


• Underline the main issues affecting PA, secretaries and support personnel
• Share the essential qualities of a good assistant
• Provide insights on how to communicate effectively in the workplace
• Highlight the important aspects of employment law
• Discuss on how to create an outstanding personal branding
• Teach the effective techniques of stress management
• Identify how individuals communicate to create more productive outcome
• Breakdown the factors that causes conflicts in the workplace and present possible solutions



The Comfori’s Dynamic PA and Secretaries Conference 2022 (MESAC 2022) will be held in Kuala Lumpur on 7 -8 December 2022 is one of the biggest gathering of PA and secretaries as well as administrative assistants nationwide. Personnel from this career field and experienced speakers will meet to enhance the productivity and reputation of this profession.

MESAC2022 targets to cover numerous topics mainly associated with the personal development of the administrative assistant. These topics ranges from communications skills to management and organizations techniques. Personal grooming as well stress management techniques will revive the overall well-being of the administrative assistant

Furthermore, the conference is covering specialized topics that aim to empower the administrative assistant such as topics on employment law, personal branding and leadership skills. Finally, the assistant will discover how to optimize the relationship with their superior and also colleagues for an enjoyable working atmospheres.



This conference is specifically tailor-made for:
All personnel in the organization who are involved and engaged in administrative assistance including:

• Personal assistants
• Secretaries
• Personal secretaries
• Admin assistant
• Public relations executives
• Guest relations executives
• Customer relationship managers
• Front line and support staff


         NUR FARISYA ABDUL SHUKOR                                       DAVID ANN                                      DR NURDAYANA MOHAMAD NOOR           


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NIK AKMAL AFIF                                                               THAMIL SELVI                                       LILY LAU                                                      


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  ADZHAR IBRAHIM                                          AZHANNI MUHAMMAD                                       DATO’ PROF. DR. MADELINE BERMA                                                               


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  TUNKU ISMA ADRINA                                     WESLEY CHAN WENZHEN                                    THEVI SINNADURAI                                                               


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